FRANCESCA | Elegant Midi Dress with Tummy Concealing Design

Name: FRANCESCA | Elegant Midi Dress with Tummy Concealing Design
Brand: Rosalind London
Price: 34.95 GBP
Availability: InStock

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Colour — Pink

Pink

!

Low stock - Last items left

SUMMER SALE UPDATE:
Due to high demand, our stock is very limited... If you are still able to press the 'Add to Cart' button, there's still some stock left!

Francesca | Elegant Midi Dress with Tummy Concealing Design

Tired of dresses that dig in at the waist, cling to the tummy, restrict your arms, or leave you standing in front of the wardrobe still not feeling quite right? The Francesca dress was designed to solve exactly that. With a warm dusky pink base and a cheerful scattered white spot print, this beautifully flowing midi silhouette skims over every trouble spot, giving you that quiet, effortless confidence — from the very first moment you put it on.

Why women are choosing the Francesca dress:

No more waistbands that dig in – the elasticated waist sits comfortably without any adjustment needed, so you never feel restricted, whether you're sitting, standing, or on your feet all day.
Skims the tummy, never squeezes – the flowing cut gently conceals and flatters the midsection, so you feel confident and comfortable, all day long, even after a big lunch.
Sleeves that flatter, not restrict – the soft flutter sleeves add a graceful, feminine detail without ever feeling heavy, tight, or drawing attention to the arms.
Comfortable, not just stunning – no more dresses that look lovely but feel uncomfortable after an hour; this one stays comfortable from morning to evening.
A neckline that flatters, never overwhelms – the softly cut V-neckline frames the face and décolletage with quiet elegance, suiting a wide range of figures.
Never too casual, never too formal – effortless for any occasion, so you always feel appropriately and confidently dressed, wherever the day takes you.
A print that does the styling for you – the scattered spot print feels distinctive without being bold, individual without being loud, so you always look effortlessly put-together.
Pockets you'll actually use – discreetly placed side pockets add genuine practicality without interrupting the clean, flowing lines of the dress.

Specifications:

Neckline: V-neck
Waist: Elasticated, tummy-concealing design
Sleeves: Flutter sleeve
Length: Flowing midi
Pattern: Scattered spot print
Details: Side pockets

Stock is moving fast — order your Francesca dress today and finally enjoy a dress that solves every fit frustration, all in one effortlessly elegant piece.

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SUMMER SALE ENDS TONIGHT

Rosalind London started in 2015 after years of struggling to find clothes that actually worked for her. Stylish, comfortable, and affordable — it felt like she always had to choose two out of three. So she decided to do something about it.

This summer, we want to say thank you. So we've brought you our lowest prices of the season — and the more you buy, the more you save.

Enjoy up to 60% OFF storewide, plus extra savings when you choose more (automatically applied at checkout):

10% extra off when you buy 2
15% extra off when you buy 3
20% extra off when you buy 4
25% extra off when you buy 5+

Many of our best-loved pieces are already in their final quantities — and once they're gone, they won't be restocked.

Thank you for being part of this.

With love,
Rosalind Whitmore 🤍

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Trusted by over 35,000 women across the UK

Emily H. | Manchester

"I honestly wasn't expecting the quality to be this good. The fabric feels soft, fits beautifully and looks much more expensive than it actually was. I've already worn it twice this week and had so many compliments. I'll definitely be ordering again."

Margaret W. | Bristol

"I was a little unsure about ordering online, but everything went smoothly. The sizing guide was accurate and the outfit fits perfectly. It's comfortable enough to wear all day and still looks elegant. Very happy with my purchase."

Sophie L. | Birmingham

"My parcel arrived well packaged and the dress looked exactly like the photos. I wore it for a family lunch and felt so confident in it. Such a great find."

Patricia C. | Leeds

"I've bought quite a few things online over the years and this has been one of my favourite purchases. The stitching is neat, the material feels lovely and it washes really well. It's rare to find clothing that's both stylish and genuinely comfortable."

DRESSED WITH INTENTION, SINCE 2015

Rosalind London started in 2015 after years of struggling to find clothes that actually worked for her. Stylish, comfortable, and affordable — it felt like she always had to choose two out of three. So she decided to do something about it.

Over time, that idea grew into Rosalind London — a place where women could find styles they could rely on, season after season.

We have always believed in choosing with care. Paying attention to the small details, the fit, and the feeling a piece gives the moment you put it on.

Now, as summer arrives, that same care has gone into every piece in this season's collection.

Designed to be worn. Made to be loved.

FAQ's

Our Guarantees

We stand behind every piece. Enjoy 30-day returns and 24/7 customer care.

For questions or returns, email us anytime at contact@rosalindlondon.com

We want you to love every piece you order from[shop name]. If something isn't quite right, you're welcome to request a return within 30 days of receiving your order. All we ask is that the item comes back to us in its original condition and packaging.

Simply email us at contact@rosalindlondon.com with your order details — we'll take care of the rest.

For all orders within the UK, we provide free Royal Mail delivery. There is no paid priority option, as it isn’t needed. Every customer receives the same fast, careful service.

We carefully prepare each order and dispatch it as soon as it comes in. Once your parcel is on its way, you will receive a tracking number by email so you can follow it to your doorstep. Delivery times may vary slightly depending on your location, but our promise is simple: we ship quickly, and you don’t pay for delivery.

Every piece in our collection is chosen with care. We take the time to look at the fabric, the fit, and the little details that make the difference between something you wear once and something you reach for again and again.

Before anything makes it into our collection, we make sure it feels right. Comfortable, flattering, and worth every penny. That's been our standard since Rosalind started Rosalind London in 2015 — and it hasn't changed.

Each product page includes a detailed size chart to help you find your perfect fit. We always recommend comparing the chart to a similar item you already own.

If you're in between sizes, we generally recommend sizing up for the most comfortable fit. Still unsure? Our customer care team is happy to help you choose the right size.

We're sorry to hear that. Head over to our contactpage and we'll get back to you as quickly as possible. We offer 24/7 customer care and will always do our best to find a solution that works for you.

Free Delivery

We offer free UK delivery with tracking for your peace of mind. Your satisfaction matters to us, which is why we do everything we can to ensure a smooth and reliable delivery experience.

30-Day Money-Back Guarantee

Not happy with your order? No problem. Return it within 30 days for a full refund — no questions asked.

7-Day Customer Care

Got a question? We're here to help, 7 days a week. Just drop us an email at contact@rosalindlondon.com and we'll get back to you as soon as possible.